Goods versus Services: The next trillion dollar opportunity
Software is eating the service economy, but it’s been slow.

The 4 Eras of Service Marketplaces, and What’s Next:
- The Listings Era (1990s).
- The Unbundled Craigslist Era (2000s).
- The ‘Uber for X’ Era (2009-2015).
- The Managed Marketplace Era (Mid-2010s).
What’s Next: The Future of Service Marketplaces (2018-?)
Opportunities for companies addressing regulated services.
Five Strategies to Unlock Industries:
- Making discovery of licensed providers easier.
- Hiring and managing existing providers to maintain quality.
- Expanding or augmenting the licensed supply pool
- Utilizing unlicensed supply.
- Automation and AI.