19 octubre, 2021

The leadership to make the digital transformation happens (Key roles)

CEO and the Executive Committees

  • To commit to transformation and monitor progress.
  • To drive and reinforce the cultural change requiered.
  • To sell, resell and communicate the vision both, internally and externally.
  • To pick the right team members, motivate them, give them the right incentives and keep on track.

The Board

  • Defense: focusing on defense issues helps prevent serious problems for the Enterprise, including cyber risk, data privacy breaches, Service interruptions and compliance issues.
  • Oversiht: to be automated as much as possible.
  • Strategy: external speakers, internal leaders, case studies and younger employees.


A Chief Innovation Officer leads a new innovation Office and Council coordinating the various innovation efforts at the Enterprise, standardizing on a common methodology and language for innovation

Chief Innovation Officer (CIO)

The transformation’s success will rest on the Enterprise’s ability to integrate, creating a multiproduct, mutlchannel experience, or a single view of the customer or services that couple products with data.

CIOs spend their time:

  1. They spend more time with external customers (pain points).
  2. They obsessively focus on innovation (transformation, the experience and keep in fresh).
  3. Working with executive committees: dashboard, cybersecurity, IT governance (IoT, automation, data, digital assets in the Enterprises…)
At DIPCOM Corporate, we offer digital transformation services for SMEs:
  • Identifying the threats / opportunities derived from digital transformation.
  • Designing the best digital business model to face those threats / opportunities.
  • Establishing the digital competitive advantage.
  • Determining how existing technologies can help implement that digital competitive advantage.
  • Selecting the skills and people to carry out the transformation.
  • Leading the digital transformation process.

If you want to know more, contact us through one of our forms.

Source: What’s your Digital Business Model? (Peter Weill, Stephanie L. Woerner)


Amplia experiencia profesional adquirida en la multinacional de IT Atos, realizando labores de Dirección de Proyectos y Desarrollo de Negocio. Director de las áreas de Transformación Digital y Diversificación (Nuevos Negocios) en la consultoría estratégica DIPCOM Corporate. En la actualidad soy Senior R&D Business Developer en Vicomtech, Centro Tecnológico especializado en Artificial Intelligence, Visual Computing & Interaction.

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