19 octubre, 2021


To understand end customers better and act on that information:

  1. Gathering and using great information about customers’ life events: a better customer segmentation.
  2. Amplifying the customer voice inside the Enterprise: in every meeting room, in every decision, in every product design, every day, ALL THE TIME.
  3. Creating a culture of evidence-based decision making: platforms, customer information, APIs, Enterprise integration, CRM, Business-process, cloud services and digital identity of clients.
  4. Providing an integrated, multi product, multi channel, customer experience: meet the customer’s need in the context of their life events.

To be the first choice for a subset of customers (from value chain to Ecosystem Business Design)

  1. Being distinctive-and the first place your best customers go to when a need arises.
  2. Identifying and developing great partnerships and acquisitions with complementors or competitors.
  3. Service-enabling what makes you great (with exposed APIs): core business capabilities like producing a product.
  4. Developing efficiency, security, and compliance as competencies: data privacy, cyber threats, potential Service disruptions…
At DIPCOM Corporate, we offer digital transformation services for SMEs:
  • Identifying the threats / opportunities derived from digital transformation.
  • Designing the best digital business model to face those threats / opportunities.
  • Establishing the digital competitive advantage.
  • Determining how existing technologies can help implement that digital competitive advantage.
  • Selecting the skills and people to carry out the transformation.
  • Leading the digital transformation process.

If you want to know more, contact us through one of our forms.

Source: What’s your Digital Business Model? (Peter Weill, Stephanie L. Woerner)


Amplia experiencia profesional adquirida en la multinacional de IT Atos, realizando labores de Dirección de Proyectos y Desarrollo de Negocio. Director de las áreas de Transformación Digital y Diversificación (Nuevos Negocios) en la consultoría estratégica DIPCOM Corporate. En la actualidad soy Senior R&D Business Developer en Vicomtech, Centro Tecnológico especializado en Artificial Intelligence, Visual Computing & Interaction.

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